I'm using DriveThruRPG to fulfil both digital and print rewards, and I've decided to go with at-cost physical Rewards. This does mean that Backers pay part up-front and will pay DTRPG separately for the printing and shipping after the campaign's finished. However, this approach has the advantage that I don't need to inflate prices to cover potential price-hikes, which means that each Backer will pay the best possible price. I'm also able to offer Rewards at less than the planned RRP, so you really will be getting a good deal. This also explains why the project has such a low funding goal.
If you aren't keen to pay before-and-after costs, you can always pick up the PDF-only option for less than the RRP.
Apart from a few illustrations (that I'm doing myself) and final details, the book is all but complete. It's written, playtested, and laid out; I just need to add the finishing touches and export the PDFs. Even if the Kickstarter doesn't fund, I'll still be releasing it on DTRPG in the next few months.
I have a couple of other items planned — a printer-friendly PDF rulebook, and a deck of custom cards. The cards will be available to everyone at the PDF level and higher as a print-and-play PDF, and I'm also offering them as a quality POD card product. The cards include a standard card deck with built-in setup prompts, and thirteen cards that provide Blade summaries for easy reference.
So since I don't need the Kickstarter to fund actual production costs, why am I running one?
Firstly, I think a Kickstarter is a good way to get people talking about the game, and to provide a focus for interest and discussion. It raises visibility in a way that releasing it directly on DTRPG doesn't.
Review and Feedback
Secondly, and more importantly, I want to use the Kickstarter to crowdsource feedback. While I'm pretty happy with the game, there may be unclear explanations or missing details that I simply can't see because I'm too close to the material. By getting more people reading and hopefully playing the game, I am hoping to catch any final rough spots and polish the game smooth before it's released publicly.
I'm going to be sending the current ashcan draft to backers at the end of the Kickstarter, and declaring a one-month review period. Once I've taken any feedback into account and made the game as good as it can be, I'll upload the final PDF and set up the print version.
If I just released the game off my own bat, there's a chance that I might then find a mistake or decide to revise a rule. Updating the digital version is easy, but updating a POD file means it's unavailable to the public while I wait for a new proof, which can take 3 to 7 weeks to arrive here in Australia. I'd rather avoid that inconvenience if I can.
Backers will get access to the game before the public release; they'll have the opportunity to help me improve the game and make it as good as it can be; and, by joining the Kickstarter, you'll be paying less than the final RRP.
So yes, it's a bit of an unconventional campaign, and even if you don't decide to back it I hope you'll give it a look once it's released to the public!